About CPR
Cast Public Relations is a boutique strategic communications firm that helps organizations communicate with clarity, credibility, and purpose. Grounded in deep experience across media relations and narrative development, CPR equips clients to shape the stories that influence perception, strengthen reputation, and build trust. We provide senior‑level counsel, intentional messaging, and proactive PR strategy that align vision with real‑world context. Every engagement is rooted in purposeful communication — where each message supports a broader strategy and every story advances how an organization is understood. At its core, Cast Public Relations helps leaders communicate wisely, turning insight into strategy and strategy into meaningful public connection.
Leah Cast founded Cast Public Relations to champion meaningful stories and help organizations with powerful missions communicate them well. She believes great work deserves to be clearly understood — and she brings the strategy to make that happen.
Leah is an award‑winning communications strategist and former journalist with more than two decades of experience helping organizations articulate their purpose, strengthen their reputation, and share their work with clarity and conviction. She blends newsroom‑trained storytelling with senior‑level strategic insight, guiding clients as they shape their voice, refine their messaging, and build the credibility needed to thrive.
Known for developing thoughtful, audience‑centered strategies, Leah is a hands‑on partner who moves seamlessly between message architecture, media relations, and executive‑level counsel. Her work has earned national and regional recognition from the Public Relations Society of America and Destinations International. As an author, she has received both national and international publishing awards, underscoring her ability to craft compelling, resonant stories across mediums.
Leah holds a Bachelor of Arts in Journalism from Wayne State University, and a Master of Science in Integrated Marketing Communications from Eastern Michigan University. She received a certificate in Sustainable Business Strategy from Harvard Business School and is certified in Reputation Management by the Public Relations Society of America.
Meet Our Founders
Client Testimonials
“CPR guided us through our business launch with clear, confident messaging and a strategy that helped people immediately understand who we are. They secured TV coverage that created real buzz around The Flora Culture and put our brand in front of customers we wouldn’t have reached otherwise.”
Jemine Oakes
Owner, The Flora Culture
“Leah is one of the best PR professionals I have ever worked with. She combines strategic thinking and visionary planning with clear, practical roadmaps that move ideas forward. She understands the big picture, anticipates opportunities and challenges, and knows how to turn a strong strategy into meaningful results. Just as importantly, Leah is thoughtful, dependable and a true partner.”
Melody Smith.
Director of Marketing, Visit Galveston
“CPR brought a proactive, strategic approach to our publicity efforts and proved to be a trusted partner throughout our years working together. Their industry knowledge and thoughtful care gave us confidence in how our image was managed.”
Lynette Moore
Marketing Director, Houston Boat Show
“CPR has been essential in helping us articulate the story behind our growth. Their ability to elevate our people, our purpose, and the impact of our major initiatives has strengthened our visibility as we have expanded nationally.”
Trinity Dawson
President & CEO, IUS Companies